VIDEO PROJECT: Miami Heat Dancers CAMPAIGN

MIAMI HEAT DANCERS INTRO COMMERCIAL 2019

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Anthony Digital Media was the proud video production company chosen to produce the intro campaign video for the 2019 Miami Heat Dancers dance squad!  We shot it on the same day the team was also getting their annual photo campaign done at Little River Studios in Miami, FL.  The video was meant to highlight each member of the current squad, as well as show of their individuality.  The dancers improvised the entire dance sequences shown in the video, while Ryan directed and shot it, then we edited it together in a way that resonates with their Miami Heat audience and fan base.  The video was not only shown at every game in the American Airlines Arena, but also posted on the Miami Heat's website, as well as the NBA's main website to highlight each team and their respective dance squads; getting millions of views in the process.

For this project, we went with our Sony 4K camera package (Sony Fs7ii) with a small crew of only 2, Ryan as the Director/DP and an assistant to help with the lighting and logistics.  It was edited using Avid Media Composer at the American Airlines Arena Heatv studio in Miami, FL.

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MIAMI HEAT DANCER CAMPAIGN 2019:

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